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Besalamah Ahla Initiative

Achievements:
  • Training in 12,000 schools.
  • One and half Million kits distributed
  • 4th phase started in March 2017 (Safety box) covering 3,000 schools.
ClientSaudi Aramco
Link
Target segmentKG and Elementary Schools

Besalamah Ahla Initiative

An initiative sponsored by Saudi Aramco to furnish traffic safety awareness among young generation through distributing (Student Kits) and (school kits).

Message is delivered through: enrichment contents in the kits focusing in SEVEN behaviors predefined to design the program.