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Nahya

ClientInitiative from The Consultants in cooperation with Civil Defense
Target segmentAll Saudi Citizens
Websitewww.nahya.com

Nahya

For the aim of boosting the role of the civil defense in our society, the consultants conducted a marketing campaign to raise people’s awareness to safely handle accidents.

Message delivered through:

  • A Mobile App
  • Developing a mobile truck for schools containing digital fire simulators
  • Distributing the safety bags to the public which include fire extinguisher,  blanket, gas detector, smoke detector and a first aid box.
  • Social media awareness
  • Nahya Box to schools.

Achievements

  • Campaign was launched in March 2016 under the patronage of Prince Saud Bin Nayef Al Saud.
  • 5 awareness videos
  • Distributing 5,000 bags